Have you explored BIMI but felt discouraged by the trademark requirements for your logo? Good news—you can now bypass that hurdle! Google revealed a significant update regarding Brand Indicators for Message Identification (BIMI). The tech giant will now allow the use of Common Mark Certificates (CMC), enabling businesses to implement BIMI in Gmail without needing… Continue reading A hassle-free way to display your logo in inboxes: Google’s recent BIMI updates.
Imagine you’re scrolling through your inbox and you see a bunch of emails from different brands. Suddenly, one email stands out because it has your favorite brand’s logo right there next to it. You instantly recognize it and feel more confident about opening it. That’s what BIMI (Brand Indicators for Message Identification) does for your… Continue reading Beyond the Logo: How BIMI Enhances Email Marketing Campaigns
What is BIMI? BIMI, or Brand Indicators for Message Identification, is an email standard that enables your brand logo to be displayed in recipients’ mailboxes. As a result, this enhances recognition of your emails, builds trust, and helps mitigate the risk of phishing attacks. What is the purpose of BIMI? Without BIMI, ESPs show… Continue reading BIMI Q&A: Your Top Questions Answered by Industry Experts
What is BIMI record? BIMI record (Brand Indicators for Message Identification) is a tool designed to boost brand visibility and trust in email communication. Consequently, it allows companies to display their logos next to their emails, making them stand out and signaling authenticity. Benefits 1. Better Brand Recognition: Your logo in the inbox makes your… Continue reading BIMI Record and the Rise of Visual Identity in Email
