What is BIMI record?
BIMI record (Brand Indicators for Message Identification) is a tool designed to boost brand visibility and trust in email communication. Consequently, it allows companies to display their logos next to their emails, making them stand out and signaling authenticity.
Benefits
1. Better Brand Recognition: Your logo in the inbox makes your emails more recognizable. Consequently, this enhances brand visibility and recall.
2. Increased Trust: Seeing a verified logo helps reduce the risk of phishing and builds recipient confidence. As a result, your emails are perceived as more secure.
3. Higher Engagement: Standout emails are more likely to be opened and engaged with. Therefore, you can expect improved interaction rates and overall email performance.
How to Implement BIMI Record
1. Get Authenticated: Ensure DMARC, DKIM, and SPF are set up for your domain. You should have at least DMARC “quarantine” policy (p=quarantine ). Need DMARC Help? Head over to EasyDMARC.
2. Get your company logo trademarked, which helps protect your brand identity and ensures that your unique logo is legally safeguarded against unauthorized use.
3. Obtain a VMC certificate (Verified Mark Certificates ). At this time, VMCs are being issued by two accepted Mark Verifying Authorities:
Without a VMC certificate, major email service providers, such as Google, won’t display your logo in the recipients’ mailboxes. Thus, securing a VMC is crucial for logo visibility.
4. Set Up BIMI record: Create and publish a BIMI record with our BIMI Generator tool, and publish it in your DNS.
5. Monitor Performance: Regularly check that your logo displays correctly and that your email authentication remains effective.
Looking Ahead
As more email clients adopt BIMI and the tool evolves, it’s set to become an essential part of email marketing and security. Therefore, embracing BIMI can help your brand stand out and be seen as trustworthy in the crowded inbox landscape.
Validate or create your BIMI record with our BIMI Checker.
